Scale, reliability and capacity
We are the world’s largest specialised international public relations training company so you can trust us to deliver a quality service.
We conduct PR training every day for multinational companies, international institutions, CEOs and government ministers – as well as small companies and PR agencies. |
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Customisation
You will receive a training programme that is fully shaped around your needs, including factors such as which media you want to target, in what types and styles of interview, and personal aspirations for your spokespeople. We will tailor specialised courses and scenarios for issues affecting you. You can choose the balance of strategy and planning with print, TV and radio interview training. Unlike other companies, you will not get a generic, off-the-shelf training session.
Full training team
We double-team all sessions using both a journalist and a senior PR consultant for feedback from both sides of the equation: making the news, and getting the message across. We also provide a technician to manage the equipment. Unlike other companies, we will not send only a journalist who turns up on the day with little preparation and no strategic PR insight.
Top-level trainers
We have a team of more than 60 senior media training journalists and PR trainers. Our PR trainers are veterans of international campaigns from the most respected PR agencies and companies. Our journalists are all seasoned interviewers with recent or ongoing experience with the biggest names in the media, including BBC television and radio, Reuters, CNN, Dow Jones Newswires, Sky, Bloomberg, CNBC and most of the main European newspapers. Their professional fields range from specialist corporate, political and financial reporters to TV news anchors and foreign correspondents.
Practical training
We all know that people learn best by doing. No time is wasted on abstract theory.
Value
Our prices are highly competitive.