Control your interview with confidence
A day of media interview coaching with videotaped practice and feedback
This course is an induction into the art and science of executing smooth and professional media interviews with print, broadcast and online journalists. From the essentials of preparation to the realities of performing under pressure, you will learn practical interview skills from communicators and spokespeople experienced with the European media.
Course format
This course begins with a balance of concise briefings from a media training PR specialist on the strategies and tactics behind great interviews, along with relevant audiovisual clips showing useful examples of good and bad performance, and plenty of opportunities for questions and discussion.
You will then work through four modules, each covering a set of key concepts and skills for interviews. You will learn how to set an interview agenda and prepare your key messages. The preparation module is followed by 2-3 realistic simulated interviews with a Brussels based journalists.
Interviews are recorded with broadcast-quality equipment under studio lighting and with microphones to ensure you are fully prepared for a real interview. When the interviews are finished, your trainers will use a feedback cycle between interviews with video replay on big screens to accelerate learning through detailed performance analysis, high quality personal coaching and specific individual action points.
Modules
1) Media interviews in practice
2) Interview planning
3) Interview preparation
4) Interview delivery and feedback
Learning outcomes
After this course, you will be able to:
- Master interview techniques for broadcast interviews with a senior journalists
- Speak using vocal control and know how to moderate the voice
- Respond to difficult questions and use key messages
- Confidently and calmly participate with a variety of media encounters
- Use interview techniques efficiently
Who should attend
This is an
intermediate-level course designed for learners who has little experience in giving interviews or people who want to refresh their spokesperson skills by practicing. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.