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Writing for PR
This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features.
Number of days: 2
Price: €1450 (+VAT)
Start Dates (click to book)
Topics include getting the message right in copy, adapting style and content for audiences, choosing strong angles, quotes, clarity and brevity, tone, structure, editing and avoiding common mistakes.
Training consists of incisive briefings from experienced PR professionals and extensive workshops, where participants will each have their own laptop computer to write PR materials.
















Comments
Following are comments from people who have attended this course in the past.(Name not published), (Company name not published)
An opportunity for real engagement with ideas. Excellent!
(Name not published), Treehouse
Being made to focus on 3 issues - this will be high new standard.
Jayne Ryan, Biosector 2
Covered everything in a short space of time. Knowledgeable and engaging trainer, interesting workshops!
Yuliya Filiporska, Kraft Foods
Dynamic, with real examples and real journalists perspective.
Andy Read, Just Lamps
Flexible approach and experienced trainers!
Eze A Obular, Total Nigeria (EPNL)
Friendly working environment!
Sebastian J Gordon, Cafod
It was great to have time to focus on my writing skills, the small group and informal approach made the training environment most comfortable.
AB, CCC
Good case studies and workshops.I thought it was great that each person had a chance to talk about what they do, how they think and how they write.
Hilary Hudson, (Company name not published)
Good interaction and workshops. Putting discussions into actions. Relevant to the work that we do, lots to think about.
Felix B Nabena, Shell
Good interaction. Your trainers are well versed, really professional.
A Coventry, (Company name not published)
Great presentations - reinforcing common sense advice.
(Name not published), (Company name not published)
Great programme of training, starting with exercises rating press releases, then later having the chance to write them yourself, great to see the progress.
(Name not published), (Company name not published)
I appreciated how well it was tailored to my needs and work challenges.
S Traves, NCH Children's Charity
Questions were always fully answered. Jenni was great at tailoring the course to our personal needs.
(Name not published), Kraft Foods
I liked the open discussions and exercises.
(Name not published), (Company name not published)
I liked the practicality of the course and the examples given by the trainers. Also the experiences from the other participants were extremely useful.
Krista Dobinson, Weill Cornell Medical College in Qatar
I liked the way you tailored it to suit us.
Claire Webster, RedR-IME
I thought the small group was useful - personal touch - it was good to do work that had direct benefits to my job and have high quality feedback
Vittorio Commarate, WHO
Interaction with trainer, great practical exercises.
Louise Mansergh, Baker Tilly
It made me step outside and think about what I was trying to say.
Joe Thompson, OSCA
It was relaxed and supportive which was good because levels of anxiety were high.
Sebastian J Gordon, Cafod
Liked getting to do a lot of writing. The small group and informal approach made the training environment most comfortable.
(Name not published), (Company name not published)
Liked receiving feedback to my texts.
Manuela wendler, Lexica Communications
Liked sharing knowledge and experience with trainer and other delegates.
Azmi Basir, Vangard Scotland
Liked the experience of the trainer, small group, interactivity and exercises.
F.A, (Company name not published)
Liked the fact that we could write about our own organisation, all very relevant and useful, very good advice.
(Name not published), (Company name not published)
Liked the highly professional manner and knowledge of the trainers and their approachability.
Hilary Hudson, (Company name not published)
Liked the interaction and workshops - really putting what we talked about into action. Relevant to the work that we do, lots to think about.
Rita Castro, (Company name not published)
Liked the interaction, possibility to give and ask for concrete examples.
(Name not published), (Company name not published)
Liked the interactive structure of the training, particularly the exercises; the small number of delegates meant enough time for good discussion
(Name not published), (Company name not published)
Open to one to one questions about writing, good opportunity to exercise.
(Name not published), (Company name not published)
Practical and stretching.
Juanna Djoleva Minioti, Kraft Foods
Practical and useful tips.
Anastasia, Kraft Foods
Practical and useful. It gave me the possibility to look at media work from another angle.
(Name not published), (Company name not published)
Relaxed approach. Constructive feedback + tips. Affirming.
Linda Dickinson, FOCAS
Relaxed environment, feedback, good sized groups.
(Name not published), (Company name not published)
Relaxed, friendly way of conducting it while at the same time presenting relevant information. Personal experience of the trainer in the matters that we were trained in.
Anonymous, Kids Company
Small group, interactive element, good insight into a journalist's mind.
(Name not published), (Company name not published)
Small group, trainer has broad experience, great location + facilities, good summary handouts, course content was sound.
Akinokun, Total Nigeria (EPNL)
Straight forward handing down of facts.
Paeo, Nigeria LNG ltd
That we were a small group made it so personal and interactive. Individuals real lives work situations were the case studies and it is really educational, exciting and instructive.
Dawn Sonnemann, Treehouse
The delivery of the content. Very easy to understand, felt involved. Very relevant content.
Eze A Obular, Total Nigeria (EPNL)
The interactive nature of the training made my learning easier.
Yvonne, Total
The practical exercises not just theory. Good examples and case studies. Very rich feedback on each students work.
Helena Real, (Company name not published)
The ratio between details & generalisation - good refresher course on basic writing principles, good examples, excellent workshops.
(Name not published), (Company name not published)
Theory is well presented and well supported by practice.
Niki Maniam, Healthlink Worldwide
Very inclusive, good discussions and although the prospect of meeting editors and being interviewed by producers was nerve wracking it was actually a great experience and handled in a very friendly and engaging manner.
Sarah Marzouk, Education Action International
Very approachable, friendly and helpful trainers. Very interactive, easy to get involved and ask questions.
(Name not published), (Company name not published)
Very practical and lots of useful tips and strategy.
(Name not published), (Company name not published)
Very relaxed and practical.
(Name not published), (Company name not published)
Great workshops and writing exercises.