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Online PR
This course encompasses everything that modern PR professionals need to know to operate effectively in the digital age. Topics include understanding the new communications landscape of “Web 2.0”, what opportunities and dangers it brings for PR, understanding all the key new technologies from blogs and RSS to communities and forums; identifying who to monitor; understanding how to engage with bloggers and other social media; online PR resources and campaigns. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills.
Course starts at 09:30
Number of days: 1
Price: €895 (+VAT)
Start Dates (click to book)








Comments
Following are comments from people who have attended this course in the past.James Simpson, TFL
Excellent advice and told in an easy to understand way. Also kept the group interested with relevant and entertaining examples.
Krystyna Mc Grath, Dogs Trust
Good grounding + brush up before moving on to more developed concepts.
(Name not published), (Company name not published)
Hands on examples, how to do e.g e-newsletters, how to use wikis, etc.
Judith Hewitt, English Partnerships
I learned a lot of new facts about Online PR. I will be able to take what I have learned and apply to my role
F. Lovie, University of Aberdeen
I now feel I have a grasp of the concept of PR that goes well beyond the preconceived notions I arrived with
(Name not published), (Company name not published)
Practical and stretching,
(Name not published), (Company name not published)
Small course size meant that it was very interactive and made very relevant to each attendee's organisation. Covered all the major PR topics with a wealth of information, ideas and valuable, practical ideas.
(Name not published), (Company name not published)
Structured overview and introduction to Online PR, giving plenty of food for thought going forward.
(Name not published), (Company name not published)
The course in general was very good and interesting.
(Name not published), (Company name not published)
The course in general was very good and interesting.
Claire L, (Company name not published)
The reference to sources of further information, e.g the books and websites.
Tom, TCG
The trainer is a good communicator.
Lotte, (Company name not published)
Very interesting, applicable, practical and inspirational / good case studies.
(Name not published), (Company name not published)
Very relevant, gave specific tools that can be used & practical advice. I find a lot of people tend to use jargon & position Online PR as something for the experts or, at the other extreme, go no further than talking about Google. This did neither but made Online PR accessible.
(Name not published), (Company name not published)
well presented, accessible, experienced trainer, relevant and useful.