Brussels is an overcrowded market for events, seminars and conferences. Many organisations are able to organise successful events but others are not. Organising big events is very costly in terms of money, time and effort and requires great skill to be well publicised and attended. Pinnacle has expertise in organising major events for EU funded projects.

This course will help you and your team to identify your objectives and plan a successful event. Learn the tricks of the trade, from the essentials of planning and preparation to juggling priorities under pressure on the day.

Start Dates (click to book)

Nov 15, 2010 - Brussels

Dec 09, 2010 - Brussels

Who should attend

Project, desk or communications offciers from corporate representations, regional offices, trade associations, NGOs or consultancies who need to organise events to achieve positive publicity.

What to expect

A detailed summary of media and non-media event management techniques from Pinnacle’s seasoned event organisers and managers. Participants receive a detailed training manual to help them run smooth and successful events.

Course content

• Event management and protocol
• Developing event themes and content
• Sourcing venues
• Negotiating with third-party suppliers
• Managing speakers and delegates
• Types of media events
• Press conferences
• Generating media coverage in the European context
• Handling media on the day

Results

You will gain the skills and knowledge to consistently organise professional and slick media and non-media events in the European context.