Our working lunch is a trainer led briefing and workshop with discussion on topics related to PR, media and communications. We work over lunch and include sandwiches and drinks.

Many communications managers find it increasingly difficult to get media interest for their organisation. What are journalists looking for? What makes a good news story? How can you get positive press coverage? Gareth Harding, a Brussels journalist and professor of journalism, will lead this lunchtime session which will cover:

• What makes a good news story
• How journalists operate and how you can engage their interest
• How to pitch a story to a journalists
• The media landscape in Brussels

The session will be led by Gareth Harding

Gareth is an experienced international journalist and communications trainer. After graduating from the London School of Economics and brief stints as a political advisor and speechwriter in the European Commission and European Parliament, he turned to reporting on EU affairs for the European Voice, Time Magazine and other media. From 2002-May 2006, Gareth was Chief European Correspondent for United Press International. His work has also appeared in The Guardian, Independent, Wall Street Journal, International Herald Tribune and New York Times. Gareth is also a guest lecturer at the European Journalism Centre and director of the University of Missouri Journalism School’s Brussels programme. Gareth has lived in Norway, the Czech Republic and Belgium.

Working lunch starts at 12:00 and ends at 14:00