This practical course covers the special skills and insights that official spokespeople need to represent their organisation effectively, or refine their spokesperson abilities. Topics include effectively angling a news agenda, responding to enquiries, handling bad news, managing relationships, presentation and speaking skills at media events, facilitating press conferences, and managing a press pack. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills.

Course starts at 09:30

Start Dates (click to book)

Aug 27, 2010 - Brussels

Sep 10, 2010 - Brussels

Nov 18, 2010 - Brussels