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Crisis and issues communications
This course teaches communications professionals how to anticipate, plan, train and prepare well in advance of any negative event in order to contain and reverse negative publicity by reacting effectively to a breaking news crisis that threatens their organisation’s reputation. Topics include understanding the origin and dynamics of crises, risk assessment, crisis planning, preparing spokespeople, and communication channels; working with the media during a crisis, internal communications in a crisis, deployment of crisis communications resources, and recovering from a crisis. Training consists of incisive briefings from experienced crisis PR professionals, case studies, role plays and workshops to build practical skills.
Number of days: 1
Price: €750 (+VAT)
Start Dates (click to book)





Comments
Following are comments from people who have attended this course in the past.Jayne Letter, Parles Force Worldwide
Brainstorming/workshop sessions as 1 or 2 groups were very interactive and brought to life many examples of how PR can be effective.
(Name not published), Hachette
Crisis training was well handled -- good response to feedback.
(Name not published), (Company name not published)
Good to hear about creative ideas and be able to discuss them in the context of my own industry.
(Name not published), (Company name not published)
I appreciated how well it was tailored to my needs and work challenges.
(Name not published), (Company name not published)
I found the workshops extremely useful, especially after discussions in which the trainers pointed out what you'd done wrong and how to avoid such mistakes next time.
Eze A Obular, Total Nigeria (EPNL)
I liked the interactive friendly nature of the training.
(Name not published), (Company name not published)
I liked the workshops and the friendly personality of the trainer.
Eze A Obular, Total Nigeria (EPNL)
Interactive friendly and classroom environment made it much more easier to comprehend.
(Name not published), (Company name not published)
Liked the practical assessment workshop - putting into practice the skills that we learnt throughout the 2 days.
Hania Al Lahham , (Company name not published)
Thanks to the small group, we managed to interact most of the time and share experiences.
Anna Alnfa-Kyei, (Company name not published)
The fact that it was a small group, covered areas and topics as planned as well as questions asked, found it useful.
L Wolting, (Company name not published)
The interaction, the great ideas generated by the participants and trainers enthusiasm, good materials, very nice PowerPoint presentation.
I Cooper, United Nations
The right mixture of theory and practice.
Asa Firm, ECA Communications Group
To the point, practical.
Kattryn Rane, Save the Children
Useful practical experience, excellent feedback.
Angela , Hachette
Very good tips on crisis management.
(Name not published), (Company name not published)
The trainer was very personable, made me feel welcome and at home - a very good communicator.
Samantha Boyle, Treehouse
Very clear, easy to understand, interactive. I really enjoyed the workshops.
Reena rai, Faststream Recruitment
Very informative + flexible, i.e could be adapted to cover more relevant info. Good pace, covered very relevant info.
Sarah Carlin, Dogs Trust
Very snappy and to the point. Just the right balance of interactive activities and more traditional learning. It wasn't at all boring!
Jeff Ramseyer, Executive Director for Training and Education, Critical National Infrastructure Authority, Abu Dhabi
Pinnacle put together a customised crisis communications and media training session for our main directors and PR team. They did a great job and exceeded our expectations. Everyone came away inspired, engaged, talking about the experience and the ideas and how we should put them into practice. It helped that the trainers were top-level and the format was a good mix of theory, case studies and simulations, with a few surprises thrown in.