This course enables PR professionals to rise to the challenge of creating and managing increasingly complex and sensitive PR strategies and campaigns, working alongside senior management. Topics include incorporating PR strategy effectively within overall organisational strategies, working with other services and securing support, assimilating research about stakeholders and operating environments, and campaigning in multiple countries. Training consists of incisive briefings from experienced PR professionals, best practice examples, role plays and workshops to build practical skills. As a senior course, group discussion and sharing of experience is encouraged throughout.

Start Dates (click to book)

Oct 04, 2010 - Brussels