Advanced media relations

The media’s attention is in great demand in Brussels and across Europe. To get positive media coverage you will need to become more creative in the kind of news you generate for your organisation, office or region and how you pitch it to the media in Brussels.

Training consists of incisive briefings from experienced PR professionals, case studies, role plays and workshops to build practical skills. You will hear from real journalists what they consider news and how they work.

Number of days: 1
Price: €750 (+VAT)

Start Dates (click to book)

Who should attend

This course is designed to help communications and press officers who have experience in handling journalists but need refresher training or insight into the Brussels press corps.

What to expect

A course packed full of new ideas that you can use to generate press coverage for your organisation. Brainstorm with senior PR professionals to create imaginative story ideas that will outshine the competition; then hone your pitching skills in workshops with quality feedback from real journalists.

Course content

Topics include building relationships with senior journalists and editors;
securing coverage for marginal stories;
creative techniques for publicity.
Hear from real journalists about what they consider news, and how they want to work with PR practitioners
Practical workshops with journalists designed to help pitch your news more effectively

Results

This course will provide you with creativity, confidence and new ideas on how to deal with the media and senior journalists.

Comments

Following are comments from people who have attended this course in the past.

Robert White, Child in Need Institute (CINI)
Workshops very useful, opportunity to dialogue and share views and ask questions. The trainers were invaluable

(Name not published), (Company name not published)
Workshops, they really illustrate what was said in class and help understand