This course is an intensive one-week masterclass on strategic media relations management for PR practitioners. It is designed to cover all areas of media relations for the international PR practitioner. Topics covered include: creating a media relations strategy and programme; planning media relations activities; building excellent relationships with journalists and editors; preparing spokespeople for interviews; and generating creative coverage. Training consists of incisive briefings from veteran media relations experts, practical workshops and role-plays, case studies, and insight from journalists themselves including on a newsroom tour.