Almost every organisation or institution operates in a number of diverse and complex areas and many need – or are legally required – to communicate the work they do to different audiences who are not experts, such as publics, customers, politicians and the media. This course provides delegates with all the necessary skills, tools and tactics required to distil complex issues into a form that can be communicated effectively to non-specialist audiences without oversimplifying, patronising or losing meaning – from the development of appropriate key messages to advice on the best channels to use.