Customised training Customised training Details - Advanced public relations seminar
Advanced public relations seminar
This one-week master-class is designed for senior PR practitioners to learn the latest thinking and advanced techniques from some of PR’s leading experts. Topics include international PR, representing PR at board level, crisis and issues management, top-level media relations, stakeholder engagement, public affairs, communicating corporate responsibility, and senior PR strategy. Training consists of advanced briefings from Pinnacle’s senior trainers and guest lecturers from the PR industry and international media. There is an emphasis on knowledge sharing facilitated group dialogue and case learning.
Number of days: 5
Price: €3600 (+VAT)
Start Dates (click to book)
Who should attend
This is a unique course designed exclusively for senior PR professionals who want to refine and reinforce their strategic thinking, while also learning the latest tools and techniques with which to engage key stakeholders in both the online and off-line environments, in order to protect and enhance their organisation’s reputation.
What to expect
This intensive five-day masterclass is endorsed by IPRA (the International Public Relations Association) and will be facilitated throughout by a course director. Expect stimulating briefings from highly respected experts, thought-provoking case studies, high-level yet practical workshops and intellectual discussion and debate.
Course content
- Developing complex communication strategies that add real value
- Identifying & engaging key stakeholders
- Corporate reputation – why it matters & how to protect it
- Measuring & evaluating the value of communication activities
- Understanding Web 2.0 & creating PR 2.0 strategies that work
- The importance of issues & crisis planning & preparation
- Developing strategic CSR programmes & engaging with NGOs/special interest groups
- The changing face of the media & its implications for PR
- Choosing & working with PR consultants & agencies
Comments
Following are comments from people who have attended this course in the past.Nigel Campbell, (Company name not published)
Great pupil: teacher ratio! (1:2), well qualified, experienced, inspiring trainers.
(Name not published), (Company name not published)
It made me think more and be more aware of what it is exactly that we want to promote; that we have to choose and cannot spread messages that we all think are important.
(Name not published), (Company name not published)
It was accessible and easy to understand.
(Name not published), (Company name not published)
Practically focused on our own projects; enthusiastic trainer.
(Name not published), (Company name not published)
The practice, information, practicality.
(Name not published), (Company name not published)
The tools & tips I will use in my text releases.
(Name not published), (Company name not published)
The workshops were excellent.
Ibrahim, (Company name not published)
Very interactive!