Pinnacle Insights
Junior dodgems make dodgy CSR but decent PR
June 8, 2009 | Written by Will Hardie
Tucked away at the back of Europe’s 11th biggest theme park is an interesting little bit of CSR/PR.
A little context for international readers: Alton Towers is a theme park built in the grounds of a fine country estate — all of the rollercoasters, thrills, tattoos, fried food and sugar highs that you might expect from [...]
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PR stunts
May 7, 2009 | Written by Will Hardie
Nice piece from the BBC magazine on “the greatest PR stunt ever”. Also nice to see mainstream media covering the PR industry with a little grudging respect instead of the usual “dark arts”.
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