Pinnacle Insights
Here today, gone tomorrow
May 14, 2009 | Written by Will Hardie
Given how fast the online communication landscape is changing, I have my doubts that any book on the subject can have much shelf life. By the time it’s drafted, edited, proofed, set, printed and distributed, “now is gone”, to coin a phrase. Online is the place to find out about online.
Still, here’s a useful review of two of the latest offerings on slices of dead tree.
Read ‘em quick!
May 15th, 2009 at 08:05
Lol … sooner the better say I.
On a more serious note, there is, of course much that will change and change fast.
Most of the underlying concepts are pretty good and were based on the CIPR/PRCA Internet Commission findings in 2000 with research going back a further decade (some of us were using social media even before the WWW was released by CERN).
Perhaps the economic impact of open source and open systems on the one hand and control freak driven dead hand of government regulation on the other will have significant impact. As the book suggests, I am betting that the Open Movement will win.
Managing the transition is the hard bit which is why these two books work well together.
May 15th, 2009 at 08:33
Thanks David
I suppose I was being a bit facetious — in fact I bought Online Public Relations, look forward to reading it and it’ll probably end up in our London training school library (when I’ve cleared out a few online PR books that are past their use-by date…).
Online PR is the training course that gives us the hardest work — we have to update it every time we deliver it, unlike something like Speechwriting or Event Management, which get overhauled once a year.
all the best
Will Hardie
MD
May 18th, 2009 at 12:09
It’s a fair point. I speent the months between writing the book and it appearing in print terrified that it would be out of date by publication. It isn’t and I think a lot of the content will remain current for some time. I really make no comparison at all – but the Cluetrain Manifesto remains vital a decade on.