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  • Staff

    Will Hardie Will is co-founder and COO of Pinnacle. He is an experienced international journalist and psychologist turned communications consultant. As a Reuters foreign correspondent and editor he reported financial and political news from dozens of countries; as a PR professional he has advised and coached more than 50 CEOs, ministers and heads of state. …

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  • Private presentation coaching

    Private presentation courses can be a good option for many situations, for instance: If you are looking for one-on-one coaching If you are preparing for a particular presentation or speech If you want to practice sensitive or confidential material If you would like a customised course for several people from the same organisation We have …

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  • Why choose Pinnacle?

    Scale, reliability and capacity We are the world’s largest specialised international public relations training company so you can trust us to deliver a quality service.  We conduct PR training every day for multinational companies, international institutions, CEOs and government ministers – as well as small companies and PR agencies. Customisation You will receive a training …

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  • Media training goals

    Following are the key goals that we target with media training at Pinnacle. The art of interviews: Personal performance 1. Conduct confident and effective interviews 2. Project credibility and authority 3. Build confidence and self-awareness 4. Perform calmly under pressure 5. Practice in a safe environment with personal coaching 6. Learn from your own mistakes …

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  • Why media train?

    Great opportunities A well-delivered interview can convey a persuasive and memorable message to your key audiences and stakeholders.  Broadcast, print and electronic media interviews all have special power because people trust and pay attention to the media they have chosen as their source of information.  Media training helps you make the most of interviews as …

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  • Media training: what to expect

    Expect a high quality training course custom-designed for you and your spokespeople. Exhaustive customisation First, you can expect us to front-load a lot of time into analysing your particular situation and requirements. Then we will build a unique programme to match your goals and select trainers with the most relevant experience. Download a sample media training …

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  • Media training

    Training for media interviews is essential for everyone who speaks to journalists because so much is at stake. Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might stir up a crisis. The greatest media spokespeople appear natural, relaxed, authoritative, likeable, …

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  • Custom courses

    We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help. Specialised PR skills Board-level communications The communications function should …

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  • Case study: customised writing training for Kraft Foods

    Kraft Foods, the world’s second largest food and drink company, markets popular brands in more than 150 countries. Kraft identified writing skills as an important tool and area of development for its communications teams in a number of countries across Europe and the Middle East, and brought them together for a custom-designed Pinnacle writing training …

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  • Case study: custom media engagement training for B. Braun

    B. Braun is one of the world’s leading manufacturers of medical equipment, with 30,000 employees in more than 50 countries. The company commissioned Pinnacle to design and deliver an interactive communication seminar as part of an annual communications team meeting, which brought together PR professionals from its offices all over the world. The half-day session …

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