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Search results for: case studies
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What to expect
Our open training courses are professional, stimulating, inspiring, interesting and above all practical. Here is a flavour of what to expect if you come on a Pinnacle course. Practical Your course will be heavy on reality and light on theory. We will introduce the concepts clearly, then focus on real-world skills that connect the big …
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Custom courses
We build customised training courses on all kinds of communications topics. Following are examples of customised courses developed for clients in the past. If you have an idea for a customised course that would benefit your organisation, contact us today to discuss how we can help. Specialised PR skills Board-level communications The communications function should …
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Custom training
Pinnacle customised training ranges in scale from one-off courses to strategic programmes for organisations covering dozens of topics for hundreds of individuals over months or years. Benefits of custom courses include: Economy: up to 40% lower cost per person for larger groups Location: save on travel by training at a place of your choice Confidentiality: share …
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Case study: major programmes for the European Parliament
Pinnacle’s suite of specialised PR courses for the European Parliament shows our ability to design highly customized training for major international organizations, and deliver large programmes effectively.
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Test course
A five-day advanced master-class covering PR crisis strategy and response both online and in the media This five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching in a realistic …
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Intermediate courses
Communication strategy design and development A one-day intermediate course covering how to create a communication strategy, from concepts to tools. Read more… Crash course in communications and PR for experienced professionals A three-day induction to PR designed for senior professionals who are new to PR but advanced in their careers. Read more… Creativity in PR …
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Crisis Communication Focused Immersion Seminar
Intensive preparation and response simulation A five-day advanced master-class covering PR crisis strategy and response both online and in the mediaThis five-day seminar covers all aspects of crisis communication to effectively defend reputation. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview …
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Strategic PR Programme
A five-day cross-competency programme for senior PR professionals A five-day advanced Multi-Skill Programme covering lobbying, PR strategy, media, PR management and crisis This one-week master-class is designed for small groups of director-level PR professionals to develop leadership and share experience about the latest state of the art in international communications. Top-level guest speakers lead discussion …
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Intensive PR Programme
A complete 10-day multi-skill programme A 10-day intermediate Multi-Skill Programme covering the complete spectrum of PR disciplines and skills This comprehensive two-week programme covers all key disciplines, skills and best practice modern in public relations. You will learn about PR strategy and campaign planning, media relations, event management, protocol and hosting, writing for the media, …
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Applied PR Programme
A multi-skill course at intermediate level A five-day intermediate Multi-Skill Programme covering presentations, strategy, planning, creativity and copywriting This course is a one-week investment in professional development for communication professionals looking to take their career to the next level. You will learn innovative approaches to planning and managing campaigns, creativity in tactics, advanced copywriting, social …